White-Label Chatbot: Complete Guide for Agencies and Resellers

If you're a marketing agency, web agency, or IT consultant, you already have clients who need AI chatbots. The question isn't whether you offer this service, but how. The AllAI White-Label option lets you offer enterprise-class AI chatbots under your own brand, without building the technology from scratch. Here's everything about how it works and how you can build a profitable recurring business.

What White-Label Means

White-Label means, in short: your brand, AllAI's technology. Your clients see your logo, your colors, your domain. They don't know (and don't need to know) that the AllAI platform runs behind the scenes.

Specifically, White-Label includes:

• Fully customized branding — Your logo on the widget, dashboard, and emails. Your brand's colors and fonts.
• Custom domain — Your clients' dashboard is accessible at chat.your-agency.com or any other subdomain.
• Your own dashboard — An admin interface with your branding, where clients manage their chatbot.
• Personalized emails — Notifications and reports come from your email address, not from AllAI.
• No AllAI mentions — Nowhere in the end-client experience does the AllAI name appear.

Use Cases: Who Benefits

1. Digital Marketing Agencies

You already offer marketing services: SEO, Google Ads, social media. An AI chatbot is the natural extension of your services. The client paying for website traffic also needs a system that converts that traffic into leads. With White-Label, you add the chatbot as an additional service in your monthly package, significantly increasing your customer lifetime value (LTV).

2. Web Agencies and Developers

You build websites. The client asks you: "Can we add a chatbot too?" Until now, you either said "that's not our specialty" or recommended an external platform (and lost control of the relationship). With AllAI White-Label, the answer is: "Of course, we have our own AI chatbot solution."

3. IT Consultants and Digital Transformation

You advise companies on the digitalization process. An AI chatbot is one of the fastest and most visible digital transformations you can implement. With White-Label, you deliver the complete solution under your consulting umbrella.

4. Software Providers (SaaS)

You already have a SaaS product (CRM, ERP, e-commerce platform) and want to add AI chatbot functionality. Instead of building from scratch (6-12 months, significant costs), you integrate AllAI via API and White-Label in just a few weeks.

How It Works Technically

Brand Setup

From the White-Label admin panel you configure:

• Your company logo (SVG or PNG format, transparent background recommended)
• Color palette (primary, secondary, accent colors)
• Brand fonts
• Default text (welcome message, offline message, footer)
• Your company information (for footer, emails, GDPR)

Custom Domain

Setting up the custom domain involves:

1. Choose a subdomain (e.g., chat.your-agency.com)
2. Add a CNAME record in your domain's DNS
3. AllAI automatically generates the SSL certificate
4. Everything is functional within 15-30 minutes

Your Own Dashboard

Each of your clients gets access to a separate dashboard, with your branding, where they can:

• View chatbot conversations
• Update the knowledge base
• See analytics and reports
• Manage settings (schedules, messages, integrations)

You, as the administrator, have a super-dashboard from which you manage all clients from a single place.

Pricing: How Costs Are Structured

The AllAI White-Label pricing model is simple and transparent:

• Enterprise Plan — €199/month (platform base with all features)
• White-Label Add-on — €39/month additional
• Total monthly cost — €238/month

This cost covers:

• Up to 50 active chatbots (clients)
• 10,000 messages/month included (with extension options)
• All available integrations
• Dedicated technical support for partners (4-hour SLA)
• Automatic platform updates

Business Model: 60-80% Margins

Here's where it gets really interesting. As a White-Label reseller, you set the price for your clients. The Romanian market accepts prices between €100 and €500/month per chatbot, depending on complexity and industry.

Conservative Scenario

• Average price per client: €150/month
• Number of clients: 10
• Gross monthly revenue: €1,500
• AllAI cost: €238
• Monthly profit: €1,262 (84% margin)

Realistic Scenario

• Average price per client: €250/month
• Number of clients: 15
• Gross monthly revenue: €3,750
• AllAI cost: €238
• Monthly profit: €3,512 (94% margin)

Ambitious Scenario

• Average price per client: €500/month (includes setup, training, management)
• Number of clients: 30
• Gross monthly revenue: €15,000
• AllAI cost: €238 + extra messages ~€200
• Monthly profit: €14,562 (97% margin)

Real Example: Agency from Cluj

A digital marketing agency from Cluj-Napoca started with AllAI White-Label in October 2025. In 4 months, it accumulated 15 clients, each paying an average of €500/month (full package: chatbot + setup + monthly management). Result: €7,500 monthly recurring revenue, with just a single part-time employee dedicated to chatbot management.

How to Sell AI Chatbots to Your Clients

Having the technology isn't enough — you also need to know how to sell it. Here are the strategies that work best for AllAI partners:

1. Demonstrate on Your Own Site

Install the chatbot on your agency's website. When potential clients interact with it, the conversation naturally transforms: "Did you like our chatbot? We can create a similar one for your business."

2. Offer a Free 14-Day Pilot

Set up a basic chatbot for the potential client and let them see the results. The conversion rate from pilot to paying client is 60-70% according to our partners.

3. Show Concrete ROI

Use data from our ROI article adapted to the client's industry. Nothing convinces better than concrete numbers.

4. Upsell Existing Clients

Digital marketing, web design, or IT clients are the easiest to convert. They already pay for digital services — the chatbot is a natural extension.

Dedicated Technical Support for Partners

As a White-Label partner, you benefit from a superior level of support:

• Dedicated account manager — A point of contact who knows your business and your clients.
• 4-hour SLA — Guaranteed maximum 4-hour response time on business days.
• Private Slack channel — Direct communication with the AllAI technical team.
• Monthly training — Training sessions for new features.
• Sales materials — Presentations, case studies, and demos you can use with your clients.
• Optional co-branding — If you prefer, we can be present as a discreet "powered by" for additional technical credibility.

How to Get Started as a White-Label Partner

The onboarding process is fast:

1. Apply for partnership — Fill out the form on the partners page.
2. Introductory call — An account manager contacts you within 24 hours to understand your business.
3. White-Label setup — We configure your brand, domain, and dashboard in 2-3 business days.
4. Training — A 2-hour session: how to configure chatbots, manage clients, and optimize.
5. First client — We set up the first chatbot together for a real client.
6. Go live — You're operational. Add new clients anytime, independently.

From the first call to the first active client: maximum 7-10 days.

Frequently Asked Questions about White-Label

Can I customize the features available to my clients?

Yes. You can configure which features each client sees in their dashboard. For example, you can offer basic analytics to one client and advanced analytics to another.

What happens if a client contacts me with a technical issue?

You have two options: resolve it yourself (with our technical support on Slack) or escalate directly to the AllAI team, who resolves it invisibly, under your brand.

Can I invoice clients directly?

Absolutely. We invoice you the White-Label cost. You invoice your clients at the price you set, with your invoice, from your company.

Is there a minimum number of clients?

No. You can start with a single client and scale as you bring in more.

Next Steps

If you're an agency, reseller, or consultant and want to add AI chatbots to your service portfolio, AllAI White-Label is the fastest way to do that without investing in proprietary development.

Apply for the partnership program or schedule a demo to see the platform in action. Our team will guide you through every step.